EC Manager 1238 views2 applications

• Annual EC media planning and buying deliver, familiar programatic buy and SEO/SEM in EC,capable on drive traffic (orgranic & paid) uplift in EC platform
• Leverage big data (ali and more in future, data bank, strategy center, etc) to generate insight and tools to helping daily business improve efficency and ROI
• Regular measure, analyze, and report performance of all EC & digital marketing campaigns and up coming trends through different resouces
• Co-work with CI team to convert E-listening insight to different EC team leads
• As a window, demonstrate MDLZ China EC data capability by connect with external stakeholders (Customer, MDLZ global sources)
• Full platform CRM developmenet and managemet
• Agency pool management

REQUIREMENTS

• Solid experience of digtial & EC media planning & buying, data utilization to improve operational effiency
• Ability to manage multiple and diverse stakeholders
• Bachelor degree or above
• English writing / oral speak fluency